Thursday, March 20, 2008

nerdfotainment

If you are at all familiar with this blog you will know that I freely admit I'm a huge nerd. It's actually a great source of pride.

My husband steered me toward this post about our ilk:
According to my math, there is a huge pile of nerds who are traipsing around their 30s. This is the Apple ][ generation and they’re making some bucks...

Advertisers love these 30-somethings because they have large disposable incomes. Consequently, content creators love them as well, which means that for content creators to generate their own piles of cash, they need to develop entertainment targeted at the nerd demographic.

Go nerds!

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